Data retention is the process of storing and keeping the data/statistics of Links, Bio Pages, and QR Codes of our user accounts on the platform.

So, it means all of the data you get/collect on your Links are being stored and retained according to our plans' data retention. If you buy our Agency plan, your data/statistics will be stored forever or as long as you have an account with us. 

But if you buy our Individual or Business plan or any customized plans that exist on other digital LTD marketplaces, your data/statistics will be stored according to that plan's data retention and after that, the statistics of your links will be reset.

Note: You will not lose any of your links, only the statistics will reset.